October is nationally known as breast cancer awareness month. That is when the members of Zeta Tau Alpha spring to action. The SFA campus becomes awash with pink all over the campus and students learn about the importance of early detection and efforts to find a cure for this deadly disease. Throughout the week of October 11-18 members of ZTA sold pink out shirts and encouraged students to wear them to the SFA game vs. Central Arkansas. Hundreds of shirts were sold with proceeds going to the Susan G. Komen Foundation. Members of the SFA Football team wore pink on their uniforms and a number of breast cancer survivors and family formed the tunnel for the Lumberjacks to take the field.
One major event for the week was the “Pink Out Your Office 2010” decorating contest. This event in its third year encourages SFA offices to decorate their offices or display boards in a pink theme. The “Pink Out” event was for any office on campus, big or small who wished to compete. The competition began October 4th and the judging was held on October 15th. Points were given for creativity, breast cancer facts and information, visibility of display to the general public and honoring survivorship. Teams were also encouraged to use pink Yoplait yogurt lids in their decorations. All lids are collected and sent to Yoplait following the judging. The results were as follows:
1st Place – tie between the Orientation office and the Residence Life office.
2nd Place – the Math office.
3rd Place – the Disability Services office.
Other awards given were: most creative use of Yoplait lids – Financial Aid office; most creative recognition of survivors, fighters, and taken – Controllers’ office; and most Yoplait lids award went to the Orientation office.
In 1992, ZTA adopted The Susan G. Komen Breast Cancer Foundation as its national philanthropy. Later, the sorority broadened its focus to encompass not only the Komen Foundation, but also other educational means dedicated to fighting breast cancer through education, awareness and promoting breast health.